About this role
About Meesho & Our Growth Mission Imagine being at the forefront of India’s only truly profitable e-commerce platform, driving 10x growth for millions across the country. That's Meesho! Our growth team isn't just about campaigns; it’s about crafting the entire user journey—from making people aware of Meesho, to getting them to download the app, engage with it, keep coming back, and even re-engage if they've been away. We're the folks who optimize the Meesho app homepage, create exciting deals, and run massive sale events to keep our users hooked! Meesho’s Creative Intelligence Unit is the powerhouse behind all of this. We're a vibrant mix of video wizards, visionary designers and captivating storytellersWe collaborate closely with our business teams to produce impactful creatives that don't just look good but deliver business results. You'll find our creative magic across diverse areas: Branding: Shaping our brand identity, launching sale, awareness campaigns, and unlocking new market opportunities. Performance Marketing: Driving growth across Meta, Google, and the Play Store. Integrated Channels: Crafting engaging push notifications and WhatsApp campaigns. Homepage & Category Pages: Making our app and web experience irresistible. Strategic Projects: Diving into exciting new video formats and, yes, GenAI! About Meesho & Our Growth Mission Imagine being at the forefront of India’s only truly profitable e-commerce platform, driving 10x growth for millions across the country. That's Meesho! Our growth team isn't just about campaigns; it’s about crafting the entire user journey—from making people aware of Meesho, to getting them to download the app, engage with it, keep coming back, and even re-engage if they've been away. We're the folks who optimize the Meesho app homepage, create exciting deals, and run massive sale events to keep our users hooked! Meesho’s Creative Intelligence Unit is the powerhouse behind all of this. We're a vibrant mix of video wizards, visionary designers and captivating storytellersWe collaborate closely with our business teams to produce impactful creatives that don't just look good but deliver business results. You'll find our creative magic across diverse areas: Branding: Shaping our brand identity, launching sale, awareness campaigns, and unlocking new market opportunities. Performance Marketing: Driving growth across Meta, Google, and the Play Store. Integrated Channels: Crafting engaging push notifications and WhatsApp campaigns. Homepage & Category Pages: Making our app and web experience irresistible. Strategic Projects: Diving into exciting new video formats and, yes, GenAI! As our Production Head , you won’t just be managing; you’ll be leading the charge in defining how we create and scale content. This isn't your typical production role. We're looking for someone who breathes user-first,innovative thinking and wants to explore AI and its capabilities into every step of the creative process. You'll be instrumental in captivating audiences in India’s Tier 2, 3, and 4 cities by shaping our motion and video content strategy. We need someone who can solve complex communication challenges with deeply contextual, high-performing video formats that resonate culturally and drive engagement at an unprecedented scale. This role is all about blending exceptional creative problem-solving with the ability to build and nurture a world-class team of AI-savvy video specialists. You'll be the bridge between creative, brand, growth, product, and category teams, bringing bold campaigns to life that not only drive business outcomes but also build a memorable Meesho brand presence. Setting the Vision: You’ll lead Meesho’s motion and video content strategy across all marketing channels and in-app experiences. Think big, think relatable, think Tier 2, 3 and 4 markets! End-to-End Production: You'll oversee the entire creation pipeline for dynamic video content: from storyboarding to editing, animation, sound design, regional adaptations, and final creative delivery. AI at the Core:You’ll use GenAI tools as your primary accelerators for ideation, content creation, visual refinement, and scaling production. This means embedding AI into every single step of the motion workflow. Cultural Storytelling: Develop insight-led and culturally relevant visual narratives that truly speak to the aspirations, humor, and lifestyle of Bharat’s next billion users. Motion-First Design: Build a cutting-edge, motion-first design language that seamlessly blends our brand expression with high-performing assets for Meta, Google, YouTube, Reels, and beyond. Operational Excellence: Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our motion and video formats. Creative Experimentation: Champion constant experimentation and content testing. You'll use data and insights to continually optimize storytelling, asset structures, format lengths, and regional targeting. Team Leadership & Growth: Recruit, mentor, and lead a passionate team of motion designers, editors. Empower them to deliver high-velocity content with both consistency and bold ambition. Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams. You’ll co-own key performance indicators (KPIs) and creatively unlock massive impact through your bold motion ideas and scalable formats. Stay Ahead of the Curve: Continuously monitor shoot and motion trends, platform behaviors, and regional content culture. You’ll be the expert, integrating these learnings directly into our daily workstreams.